15 month Digital Marketing Apprenticeship focussing on promoting the company and brand.

Key details:

Company: Euro Digital Systems LTD

Based in: Trafford

Salary: £12,000- £15,000

What will the apprentice be doing?

• Plan, create, implement, and monitor digital marketing campaigns to promote the Brand to our target audiences
• Analyse and interpret data on a variety of topics including Google Analytics and the effectiveness of campaigns
• Discover how to devise and implement PPC strategies and learn how to manage the campaigns in accordance with these strategies. Assist in carrying out technical ad changes, analysing and drawing insight from third party analytics data
• Build and manage the organisation’s social media profile and presence
• Source information and present it in a variety of formats including content for websites, social media activity, online newsletters, adverts
• Gain valuable insight into the workings of SEO campaigns across a range of websites. Assist in carrying out ‘hands on’ on-site and technical changes, analysing and drawing insight from third party analytics data and conducting basic technical research
• Appropriately manage the organisation’s media budget
• Liaise with the sales team to promote sales
• Develop and maintain a calendar of key industry and company events and develop digital content to suit
• Manage the business’ social media accounts
• Update websites content using the WordPress and bespoke platform

What training will the apprentice take and what qualification will the apprentice get at the end?

Digital Marketer Level 3 Apprenticeship Standard:

• Your training takes place away from your usual location of work and in one of NowSkills’ city centre training venues. If this isn’t convenient to you then NowSkills also provide live online, on-demand online and 1:1 with your subject specialist digital tutor that you will have assigned to you
• Upon successful completion you will receive certification of your Level 3 Digital Marketing standard

Examples of qualifications you will work towards:

• Google Analytics IQ
• CIM Level 3 Award in Digital Fundamentals
• CIW – Data Analytics
• CIW – Social Media Strategist
• Dot Native
• Google Squared

What is the expected career progression after this apprenticeship?

• The successful candidate may be offered full-time employment and the chance to progress to a higher-level apprenticeship or position in the marketing team

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Organisation skills, Problem solving skills, Analytical skills, Team working, Initiative

Qualifications

GCSE or equivalent English (Grade 4) Essential
GCSE or equivalent Maths (Grade 4) Essential